When the Allies are fashionable

204 pages book published in 2019 by Orep and written by Eric Belloc and Arnaud Digard.

On June 6, 1944, the Allies land on the beaches of Normandy. They will liberate Europe, but also have a lasting influence on fashion and change the world's view of the uniform. US Air Force pilots' leather jackets, Navy denim effects, airborne troop cargo pockets ... The American soldier is fascinated by his "bad boy" look. Allied generals are also aware of the importance of image and dress style in communication. Montgomery never separates from his duffle coat, while Eisenhower imposes a modern image, with a jacket to which he will give his name. In the Pacific, MacArthur is showing off with its famous Ray-Ban Aviator sunglasses. General or simple soldier, the liberator seduced by his "look". This book presents the origin of the "military" style by retracing the surprising history of the most emblematic allied uniforms, which have become fashion's essential over time.

French/English